If you're looking for an answer to the question 'What's blogging in SEO'?, you are at the right place. The practice of optimizing the content of a blog, the site architecture as well as HTML code for search engines is referred to as blogging in SEO. The common actions that are associated with blogging for SEO are on-page optimization, installing plugins, improving the loading speed of your pages, and also interlinking. Blogging is crucial for the SEO of your website as it helps in placing your website higher in the relevant search results for the queries made by your customers. Using a variety of on-page SEO tactics can offer more opportunities to rank higher in search engines and drive more traffic to your website. 

Benefits of blogging in SEO?

The benefits of blogging in SEO are endless. SEO in Digital Marketing helps in boosting traffic to your website consistently and attract new customers. There are various benefits of writing for SEO. Some of them are: 

1. Increased traffic to your website: Publish your SEO content frequently and consistently. Your content should have educational and entertainment values. This will help you engage more readers and help you in enhancing the number of conversions. The companies that write content for SEO frequently has seen more changes in terms of traffic than the companies that don’t write SEO content consistently. But always remember that you are writing content for the users and it should be valuable to them. Be smart while writing content and do not stuff the keywords.

2. Brand exposure: SEO contents are shareable. Hence it enhances the exposure of your website and adds value to your brand. A consistently updated blog can help serve as a core of your marketing efforts. Share your SEO content on various mediums such as Facebook, Instagram, LinkedIn, Twitter, email campaigns as well as other outlets for driving more traffic to your website and thus increasing the exposure of your brand. 

3. Trusted information: Relevancy and reputation are the key factors for ranking in Google. Blogs have a personal approach to them inherently. Hence it is considered one of the most trusted sources of information. For people searching online, blogs have been rated as the 5th most trusted source of information. Blogs act as the personality of your business by offering valuable insights to the prospective as well as the current customers. 

4. Industry authority: Blogging about various newsworthy topics that are relevant to your industry adds to the authority of your brand. It also helps in positioning you as a thought leader in your industry. Blogs give a voice to your business and hence it is a chance to prove your expertise to your audience. Creating SEO content consistently acts as a valuable tool for establishing authority in the eyes of your customers. 

5. Compounding ROI: Blogging in SEO is one of the best investments in marketing strategies. It has long-term results. Your blog post starts generating traffic and leads from the time that you publish it. Once the page is indexed with Google, it will accumulate data consistently over the months and years that follow. To rephrase, the minimal effort of today will have abundant returns in the future. 

How to write blogs for SEO

When you have your website, you will always want to rank higher on the SERPs. Blogging in SEO is crucial for driving more traffic to your website. In this section of the article, we will talk about a few instructions about how you can craft blogs for ranking better on Google. 

1. Use engaging headings: Headings tell Google a lot about what different sections of your blog are about. Use various headers such as H1, H2, H3, and so on to accurately convey the brief of the section of your blog. Make sure that the headers have well-researched, accurate, high-intent keywords. Using the correct keywords and placing them right increases the chance of ranking your SEO content higher on the first page. 

2. Use Snippets: Google might use featured snippets to rank your website higher as these are the most direct answers to the relevant search queries. For earning featured snippets on Google, you should answer some questions that your readers are looking for when they are making searches. 

3. Answer questions for your customers: Good quality SEO content of the blog will answer various questions. These answers should be relevant to the questions asked by your readers or audience. When you frame your blog to answer the questions of your customers, the search engines rank you higher in the SERPs. For knowing what your audience wants, you have to conduct thorough keyword research. 

4. Use meta descriptions: We have already discussed a few ways how your SEO content communicates with search engines such as headers, snippets, and keywords. A meta description is another factor that Google uses to leverage your position in the relevant search results. Meta descriptions are the brief 1-3 lines of descriptions that you will find under the title of the result. You can use the meta description to summarize what your post is about. Adding keywords to your meta description helps search engines to find your content relevant while crawling through the web. 

5. Addition of alt text to images: While adding an image to your blog post, make sure that you add alt text to it. The alt text of an image acts as a closed caption for an image and hence describes what’s happening in the image. Adding alt text improves the rank of your blog besides enhancing the accessibility of it. Use your keyword in your alt text so that when Google skims through your blog post, it checks this box to rank you higher in SERPs. 

6.  Place your keywords: Try to use more relevant keywords for SEO in your post. Add your SEO keywords to your alt text, headings, snippets, meta descriptions, etc. Keywords for SEO are the most powerful tool for ranking higher in the relevant search results. Google uses the SEO keyword phrase that a user uses for making searches for showing results. Hence make sure that all the elements starting from the title, meta description, CTA, etc. consist of the keyword. Avoid stuffing your article with keywords. Use more keywords that fit naturally into your blog post as the goal is to optimize your blog posts. Do not oversaturate your post with keywords that it becomes confusing for your readers. The increase in bounce rate can also affect the ranking of your website. 

7. Use highly effective keywords: According to the statistics google handles over 40,000 queries per second. You have to find the hot keywords i.e. the exact phrases that the users use for making searches. Prefer using more long-tail keywords for SEO as it comprises 70% of all search traffic. Remember that your focus keyword will shift as the trends keep changing. Stay updated with various latest trends to stay higher on the search results. 

8. Link to credible websites: While you are framing your blog, do not forget to link other websites or blogs. Backlinks for SEO are extremely crucial. Linking to credible and reputable websites shows Google and other search engines that you have crafted a well-researched blog. Backlinks for SEO also provide your readers with additional reading material for expanding their knowledge. The linked website can also link your site and hence it helps in boosting your traffic. 

Conclusion 

Now that you are done reading this article, it is time for you to implement all of these strategies for blogging in SEO. While implementing all of these strategies, you have to keep in mind that none of the strategies are going to help your SEO overnight. As a company, you have to be patient. You have to adopt various SEO strategies as they keep changing and it can be a tedious task. Hence, it is advisable to hire an expert SEO agency that provides content writing services.